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International dynamic marketing capabilities and international performance...

International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from PolandMariola Ciszewska-Mlinarič, Dariusz Siemieniako, Piotr...

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Understanding consumers' upward blame attribution, revenge and reconciliation...

Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandalsShaofeng Yuan, Jinping Li, Ying GaoInternational Marketing Review, Vol....

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How does cultural tightness-looseness affect attitudes toward a local vs...

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?Jiaye Ge, Myung-Soo Jo, Emine SarigolluInternational Marketing Review, Vol. ahead-of-print, No....

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Omnichannel management capabilities in international marketing: the effects...

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equityShahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique...

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“Buy local” campaigns in times of crisis: insights from reactance theory

“Buy local” campaigns in times of crisis: insights from reactance theoryMichela Matarazzo, Adamantios Diamantopoulos, Andreas RaffInternational Marketing Review, Vol. 40, No. 7, pp.45-78Reactance...

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How does self-congruity foster customer engagement with global brands?...

How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectednessDebashree Roy Bhattacharjee, Abhisek Kuanr, Neeru Malhotra,...

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SMEs' regional diversification: dynamic patterns and home market...

SMEs' regional diversification: dynamic patterns and home market institutional determinantsWensong Bai, Mikael Hilmersson, Martin Johanson, Luis OliveiraInternational Marketing Review, Vol....

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Negative and positive contamination in secondhand fashion consumption: does...

Negative and positive contamination in secondhand fashion consumption: does culture matter?Naeun Lauren Kim, Byoungho Ellie Jin, Terry Haekyung KimInternational Marketing Review, Vol. ahead-of-print,...

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Exploring the influence of hybrid product–service offerings on firm...

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspectiveYipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary Cooper,...

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The influence of luxury brand personality on digital interaction evaluations:...

The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American marketsKirsten Cowan, Alena KostykInternational Marketing Review, Vol....

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Hybrid business offerings in small internationalisers: a mixed-method...

Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy informationHannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid...

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Triadic multilevel psychic distance in firm internationalization

Triadic multilevel psychic distance in firm internationalizationAswo SafariInternational Marketing Review, Vol. 41, No. 7, pp.23-58This study focuses on the triadic multilevel psychic distance (MPD)...

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Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in...

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UKDorothy Ai-wan Yen, Benedetta Cappellini, Jane Denise Hendy, Ming-Yao JenInternational Marketing Review, Vol. 41, No....

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How local dealers benefit from their international participation: evidence...

How local dealers benefit from their international participation: evidence from AfricaLian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng ZhouInternational Marketing Review, Vol. ahead-of-print, No....

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International dynamic marketing capabilities: developments and a research agenda

International dynamic marketing capabilities: developments and a research agendaGregor Pfajfar, Maciej Mitręga, Aviv ShohamInternational Marketing Review, Vol. ahead-of-print, No. ahead-of-print,...

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Platform success in the international marketplace: reconfiguring digital...

Platform success in the international marketplace: reconfiguring digital resources for marketing agilityChenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. LiuInternational Marketing...

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Consumer response to the new normal: examining the role of anticipated...

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfactionAmandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra...

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Different countries, different institutions: how do brand-oriented SMEs...

Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?Piyush RanjanInternational Marketing Review, Vol. ahead-of-print, No....

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Actors' facial similarity and its impact on US movies' box-office performance...

Actors' facial similarity and its impact on US movies' box-office performance in East and South-East AsiaVerdiana Giannetti, Jieke Chen, Xingjie WeiInternational Marketing Review, Vol. ahead-of-print,...

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Consumer xenocentrism when domestic products are better

Consumer xenocentrism when domestic products are betterAmonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline SchererInternational Marketing Review, Vol. ahead-of-print, No....

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