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Customer-centric strategy driving innovativeness and business growth in...

Customer-centric strategy driving innovativeness and business growth in international marketsSasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti, Tommi LaukkanenInternational Marketing Review,...

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The influence of self-construal on consumer responses to sizing discrepancy

The influence of self-construal on consumer responses to sizing discrepancyHyeyoon Jung, Peter Magnusson, Yi PengInternational Marketing Review, Vol. ahead-of-print, No. ahead-of-print, pp.-This study...

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Growth hacking and international dynamic marketing capabilities: a conceptual...

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositionsAugusto Bargoni, Fauzia Jabeen, Gabriele Santoro, Alberto FerrarisInternational...

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Owner CEO narcissism, international entrepreneurial orientation and...

Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from ChinaXiaoxuan Li, Yue Wang, Miles M. Yang,...

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Bringing culture into the picture: cross-cultural differences in online...

Bringing culture into the picture: cross-cultural differences in online customer reviewsJong Min Kim, Eunkyung Lee, Yeosun YoonInternational Marketing Review, Vol. ahead-of-print, No. ahead-of-print,...

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How international marketers make decisions: exploring approaches to learning...

How international marketers make decisions: exploring approaches to learning and using heuristicsSimone Guercini, Susan Maria FreemanInternational Marketing Review, Vol. ahead-of-print, No....

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Employing machine learning for capturing COVID-19 consumer sentiments from...

Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustrationBodo B. Schlegelmilch, Kirti Sharma, Sambbhav GargInternational Marketing Review,...

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Perceived brand localness of foreign brands and its impacts on brand trust...

Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspectiveC. Min Han, Hyojin Nam, Danielle...

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Gamification as an innovation: a tool to improve organizational marketing...

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firmsAbhishek Behl, Vijay Pereira, Nirma Jayawardena, Achint Nigam, Sachin...

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Examining the marketing performance of the firms from an international...

Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership teamSheshadri Chatterjee, Ranjan Chaudhuri,...

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Understanding firm survival in a global crisis

Understanding firm survival in a global crisisUday Salunkhe, Bharath Rajan, V. KumarInternational Marketing Review, Vol. ahead-of-print, No. ahead-of-print, pp.-Global crises create an environment that...

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A comparative study on the strategic roles of service customer equity and...

A comparative study on the strategic roles of service customer equity and innovation protection on firm performanceArifin Angriawan, Ramendra Thakur, David BakerInternational Marketing Review, Vol....

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When does export customer responsiveness strategy contribute to export market...

When does export customer responsiveness strategy contribute to export market competitive advantage?Dario Miocevic, Itzhak Gnizy, John W. CadoganInternational Marketing Review, Vol. ahead-of-print, No....

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Being creative under the Covid-19 pandemic crisis: the role of effective...

Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship managementLeonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Svetla Marinova, Paul...

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Network bricolage of international entrepreneurs for new market entry: a...

Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firmsMan Yang, Tanja LeppäahoInternational Marketing Review, Vol. 40, No. 7, pp.22-44The...

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Unconventional luxury brand collaborations: a new form of luxury consumption...

Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in ChinaCarlos Diaz Ruiz, Angela Gracia B. CruzInternational Marketing Review, Vol. 40, No. 7,...

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Decision-making in international marketing: past, present and future

Decision-making in international marketing: past, present and futureJoão S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne SouchonInternational Marketing...

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Utilising machine learning to investigate actor engagement in the sharing...

Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspectiveMojtaba Barari, Mitchell Ross, Sara Thaichon, Jiraporn SurachartkumtonkunInternational...

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Systematic review of international marketing capabilities in dynamic...

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv...

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Innovation and commercialisation: the role of the international dynamic...

Innovation and commercialisation: the role of the international dynamic marketing capability in Malaysian international entrepreneurial firmsMd Imtiaz Mostafiz, Farhad Uddin Ahmed, Fahad Ibrahim,...

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